
SNAPThe MetaphorFactory is aimed at proliferating healthy, engaging, mental models of experience. By stocking these models in our minds, we improve the quality and diversity of insight into the stream of experience as interpreted in our individual minds. In a way, the acquisition of metaphors is like accumulating tools, or general solution patterns. Given reality's unrelenting ability to produce surprising new problems, the value of a well-stocked library of mental metaphors can hardly be overstated. This is as true for our individual journeys as it is for wider social contexts. Be warned that we are unencumbered by specific ideologies. MetaphorFactory -- the organisational entity -- is best understood as a network of media. We encourage and instigate the development of "programming" that distinguishes itself through insight, liminality, and capacity for inspiring generative debate. A BIT MOREThe MetaphorFactory a syndicated newswire that supplies engaging scientific/statistical visualisation media assets to the world's news channels via the internet. What does it do? Combining the explosive rate of information growth with astonishing advances in computer-based media, the MetaphorFactory acts a clearinghouse for self-contained Media Objects which are suitable for insertion in normal programming streams. How can I use it? MetaphorFactory MetaphorObjects are available in a wide variety of formats, including: Digital audio/movies; Text; Charts; Interactive maps. What's the point? The world around us is staggering in its beauty: an "expression of its truth" as John Ralston Saul would say. This beauty transcends religious flavours and provides a deeply humbling, yet inspiring, commonality which all people can access. Given the ethical and philosophical crisis we find ourselves in, one of the best uses for media networks is as a central nervous system for humanity: a mechanism for accelerating communications that can revitalise our sense of wonder, our confidence in commonsense, our valuation of wisdom, and our capacity for humanity. The MetaphorFactory encourages the proliferation of insightful, visually arresting representations of systems dynamics and natural phenomenon. Who runs the MetaphorFactory? We all do! Anyone with a great visual metaphor, text, or audio can add it to the syndication channel. Simply provide some descriptive information, and upload to the site. Thousands of publishers globally will be able to access your MetaphorObject and include it in their publications. We encourage everyone to offer their material under the Creative Commons rights management scheme. More info? Email to John Brisbin |